Marketing Specialist Full Time

@ WMU
  • Birmingham, Alabama View on Map
  • Denomination: Baptist - SBC
  • Job Category: Marketing, Communications & Fundraising
  • Date Posted: 27 December 2019
  • Application Closed
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Job Description

JOB TITLE: Marketing Specialist
STATUS: Full-time Equivalent (36-Hour Work Week)

HUB ROLE:
To serve on the Customer Engagement Hub; and provide design and marketing support for all promotional aspects of WMU, including print, email, web & social media platforms..

KEY RESPONSIBILITIES:
• Participate and assist in the creation of integrated marketing strategies, including plans for print and electronic media, automated marketing processes, and catalogs. Write marketing copy as assigned.
• Implement product development strategy. Review new product proposals and conduct market
research.
• Evaluate products with regard to function, performance, and market.
• Monitor, review, and analyze WMU online content for SEO. Stay updated on search engine algorithms and behaviors. Develop effective and measurable keywords, call-to-action, and link- building strategies.
• Manages the paid advertising process.
• Serve as a liaison between hubs in the creation, development, and implementation of exhibits and display for events. Other duties as assigned.

QUALIFICATIONS:
• Bachelor’s degree in Marketing.
• Three to five years’ work related experience.
• Analytical skills and the ability to think strategically.
• Strong verbal communication skills and demonstrate ability to write clearly and persuasively.
• Ability to work collaboratively; flexibility; teamwork; and high degree of initiative.
• Experience with Customer Relationship Management programs (Infusionsoft preferred).
• Member of the Christian faith and Baptist church involvement on the local level.

If you are interested in this position, submit your resume to Human Resources:

• Apply Online – or
• US mail: 100 Missionary Ridge, Birmingham, AL 35242

Resumes are kept in our applicant database for 12 months. WMU is an equal opportunity employer.

Application deadline closed.

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